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Lauren, Black Label

Ralph Lauren Black Label

It's surprising that alcohol is not the only product that uses the term black label. American designer Ralph Lauren calls a couple of his ranges by a colour, very rock and roll. To be expected there is a men's Black Label. The winter collections seems to be slapped in the face with a riverdance performance. Not only do the patterns have Irish influences, but the belts are very Celtic. If a bloke is every allowed to accessorise, it starts and ends at the belt. We have been allowed to do it ever since Superman used one to hold up his jocks up. Followed by Batman, who attached an ever increasing amount of cool stuff to it.

One question remains unanswered, has Lauren exploited the chance of offering complementary beverage with each Black Label outfit?